Big Stick

You are going traveling. You have lots of expenses to cover. You need to pay for your air fare, your accommodation, your food, your travel while away, cultural experiences and the list goes on. You want to save money so you decide not to bother with travel insurance. You are going on the trip of a lifetime so nothing will go wrong. It’s an unnecessary expense so you don’t need it. Wrong. Very wrong. Traveling with out insurance can be the biggest mistake you make when organizing your trip and a very costly one.

What is travel insurance? Well there are two kinds of insurance to look at when traveling.

1. Travel insurance, (sometimes called trip insurance) which covers cancellations, delays, lost baggage and emergencies.

2. Travel medical insurance protects you against any medical expense while traveling.

Ideally, you need a combination of the two when traveling. 

Imagine these scenarios:

You are in Darwin, Australia when a cyclone hits the area. The city is devastated by the cyclone and all services shut down. You have to be evacuated and sent home. Your travel insurance will cover you for this. You do have travel insurance don’t you?

Your luggage goes missing in India. You need to buy new clothes and fast. Can you afford it in your budget? Of course you can, you took out traveler’s insurance – didn’t you?

Or what if you go surfing in Hawaii and take a big wipeout? You are so severely injured you need surgery and major medical assistance, and then are airlifted home. But that’s okay – your travel medical insurance covers all that. You have got it, haven’t you?

Travel insurance is there to protect you in case bad things happen on your trip. It is a necessary expense. Overseas medical costs can be astronomical if you are not insured. And if you are injured in a developing country, medical attention may not be as good as at home. If you are insured you can get flown home and attended to at no cost.

It’s possible to start a home business online with very little
outlay and you can easily earn from $100 to thousands per day.

1. You want to escape the rat race. You’d rather spend the 2 hours
you waste every day with your family, or on a hobby. Running your
own business online you can stop the commute, and you can feel good
because you are helping to cut pollution too.

2 You can work part time building your new home business online until
you see it taking off. You aren’t giving up your bill paying regular
job to jump in without any income.

3 It’s possible to start a home business online with very little
outlay. Webhosting is cheaper than a bricks and mortar shopfront.
You already have the pc to access the net, it can start working
for it’s keep.

4 You can choose your own hours. If you have an appointment to keep
in the morning, start your online work in the afternoon. No one can
tell you “you can’t have that week off in August, Bill got in first”

5 If you work harder you can benefit directly, you put more hours in
and your online business makes more profit, your wages go up. Your
salary isn’t fixed by someone elses view of what you’re worth.

6 A lot of online business tasks can be automated, using readily
available tools. Emails can be automatically sent by
autoresponders, even regularly asked questions can be sorted and
answered by software.

7 A website works 24 hours a day without complaining. Even if you’re
on holiday your online business website can be working online for
you bringing in money.

8 Your online business can be as far reaching as you want, it can
offer something for your local community. It can equally sell to
people around the world, without penalty. It doesn’t cost any extra
to send an email to Australia, or for your website to be used to
make a purchase by someone in Europe.

9 Starting a home business online means you have a continuously
growing market as more and more people come online everyday.

10 It’s dress down day everyday. You can work in your pyjamas if you
want, nobody’s going to stop you in your own home. No more suits and
ties unless you want to wear them, but that’s your choice.

With the environment such a hot topic around the world and especially in the transport industry, there are companies that are embracing new environmentally friendly technology. Hybrid Cars and ever increasingly fuel efficient diesel cars are becoming more available to mainstream motorists. I used to work for a corporate travel company and many of the major corporations were requesting the inclusion of Hybrid cars in their contracts. This was more to do with increasing business opportunities by being seen to be green as opposed to wanting to be green!

The question arises when people travel and want to maintain their commitment to the green cause. Car Rental companies will be the ones providing these vehicles… or will they?

I have chosen (for the Australia traveller) major car companies that you can book ‘green cars’ with. Working for DriveAway Holidays here in Australia, the most common request is for diesel cars. This is driven out of cost concerns and also the occasional environmental concern. (Shouldn’t it be the other way around??)

First off the rank is Avis Rental Cars.

In Australia, the group L car will give you a Toyota Hybrid. This car is the favorite for the car rental companies due to it being built by Toyota.

In the UK, there doesn’t appear to be any green cars, although there may be diesel cars on fleet, Avis don’t make them easy to find.

In the USA, like Australia, the Toyota Hybrid under group XG is available.

Second off the cab rank is Hertz Rental Cars.

In Australia, like Avis, the Toyota Hybrid is the car of choice. Book a group G and you will get this car.

In the UK, Hertz has a range of fuel efficient diesels on fleet but no hybrids. This seems to be a common factor in the UK. Being an expat, I know that Toyota car prices in the UK are reasonably expensive compared to other european manufactured vehicles

In the USA, Hertz has a range of Hybrids, although on some of the cars, I couldn’t tell if they were Hybrid or not.

Now, all credit to Hertz as they do promote their green cars as part of their Green Fleet. Avis don’t appear to market their green cars in any way, which is a shame.

Third on the cab rank is Europcar Rental Cars.

Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need? Consumers in the global village are exposed to increasing number of advertisement messages and spending for advertisements is increasing accordingly.

It will not be exaggerated if we conclude that we are ‘soaked in this cultural rain of marketing communications’ through TV, press, cinema, Internet, etc. (Hackley and Kitchen, 1999). But if thirty years ago the marketing communication tools were used mainly as a product-centered tactical means, now the promotional mix, and in particular the advertising is focused on signs and semiotics. Some argue that the marketers’ efforts eventually are “turning the economy into symbol so that it means something to the consumer” (Williamson, cited in Anonymous, Marketing Communications, 2006: 569). One critical consequence is that many of the contemporary advertisements “are selling us ourselves” (ibid.)

The abovementioned process is influenced by the commoditisation of products and blurring of consumer’s own perceptions of the companies’ offering. In order to differentiate and position their products and/or services today’s businesses employ advertising which is sometimes considered not only of bad taste, but also as deliberately intrusive and manipulative. The issue of bad advertising is topical to such extent that organisations like Adbusters have embraced the tactics of subvertising – revealing the real intend behind the modern advertising. The Adbusters magazine editor-in-chief Kalle Lason commented on the corporate image building communication activities of the big companies: “We know that oil companies aren’t really friendly to nature, and tobacco companies don’t really care about ethics” (Arnold, 2001). On the other hand, the “ethics and social responsibility are important determinants of such long-term gains as survival, long-term profitability, and competitiveness of the organization” (Singhapakdi, 1999). Without communications strategy that revolves around ethics and social responsibility the concepts of total quality and customer relationships building become elusive. However, there could be no easy clear-cut ethics formula of marketing communications.

ADVERTISING – PRESCIOUS INFORMATION OR VICIOUS MANIPULATION?