Big Stick

So you are thinking of getting yourself a broadband connection or already have one and now want to find some cool free music videos and internet radio stations which are available at broadband quality for you to get the most out of your fat broadband pipe.

Well a great place to start looking for quality music videos is Lycos Free Music Videos which is at http://entertainment.lycos.com/music/videos.php where you can choose and watch a big selection of the latest music videos all for free as well as the not so easy to find, lesser known music videos. Lycos also have interesting band biographies and lots of picture galleries of your favorite artists for you to look at or download. They also have a music news section, a music download section and the latest music charts for you to catch up on.

Another great website for watching free music videos is Yahoo Free Music Videos which you can find at http://music.yahoo.com/musicvideos/default.asp where you can watch videos at 300k broadband download speed or 100k if you prefer. If you watch them at 300k download speed, you can watch the video in full screen mode which is a nice touch. The Yahoo music video catalog covers thousand of music videos and many music styles including pop, rock, top 100, dance, rap, R&B and country. They also have album reviews, singles reviews, album charts, singles charts, live reviews, downloads and latest music news for you to enjoy for free. Yahoo also give you access to hundreds of free internet radio channels through their Launchcast radio service covering all possible music tastes.

Talking of free internet radio stations, a really cool site where you can listen to thousands of different radio stations is Shoutcast Broadband Internet Radio which is at http://www.shoutcast.com.They have a huge choice of music styles for you to enjoy including: Alternative College, Industrial, Punk, Ska, Blues, Folk, Cajun, Contemporary Classical, Opera, Symphonic, New Country, Electronic Ambient, Drum And Bass, Trance, Techno, Downtempo. House, Breakbeat, Acid Jazz, Hip Hop, Rap, Latin Jazz, Swing Jazz, Big Band Jazz, Classic Jazz, Smooth Jazz, Classic Pop & Rock, Pop & Rock Oldies, 80′s, Metal, Pop, Rock, R & B, Soul and World Music

“How much should I spend on radio advertising?” “How do I know I am getting the best radio advertising rates?” “What radio stations should I advertise on?” “What are good and bad radio advertising prices?” “How many spots should I air on a radio station?”
Every day at Radio Lounge, we hear radio advertising questions such as these.
Honestly, there is so much confusion about radio advertising floating around – we can’t blame you for asking these questions. Why is advertising on the radio so mysterious? The answer is – radio advertising is not mysterious. It just helps to know how it works.
Effective radio advertising relies on two major components – the message (the radio commercial itself), and the media (that the radio spot airs on).
The Message
Let’s look first at the radio commercial itself. Before even thinking about which radio stations to air on, or how much to spend on radio advertising rates, you must think about what you are going to say in your radio ad. For this article, we are assuming that all call centers, fulfillments, websites, etc. lead generation, and sales closing processes have been put in place by you, the advertiser. Creating a radio commercial that helps drive traffic is extremely important to the advertising process.
The advertising industry is full of voice talents, radio personalities, DJ’s and others, all claiming to create radio commercials. Be careful here. When entering the arena of radio commercial production, look for a radio advertising agency that has experience and a track record of successful ad campaigns. Anyone can create a radio ad, but not everyone can create a radio ad that pulls traffic. Some radio stations provide free radio commercials if you advertise on their station. Most of these free commercials are never based on strategy and are just one of several dozen commercials that have to be created by an overworked radio production person in a five to fifteen minute window of time. Remember, you usually get what you pay for.
The most effective radio commercials are built on a solid, proven strategy. The copy is written using time tested formulas that maximize potential response. The talent is handpicked to best connect with the end user and the production is based upon clear, quality, and easy to absorb audio.
So…what does the radio commercial production process cost? The majority of radio commercials that work best usually fall into the $500 to $1000 price range. There are always exceptions to the rule (lots of revisions to copy or audio, additional voice talents, celebrity endorsements, etc.) but this figure generally covers development of a solid strategy, copy from experienced copywriters, performance by high caliber voice talents, and the highest quality production services.
The Media
For many with questions about radio advertising rates, and radio station prices, here is where the mystery begins. We will try to simplify the mystery of radio media buying as much as we can in this small amount of space.
A good radio advertising buy focuses on a few different things:
* Finding the best radio stations in a market that match your customer’s demographics (age, gender, income level, etc.) and psychographics (interests, beliefs, hobbies, personality traits, etc.).