Big Stick

As an active jewelry designer who attends meetings and workshops all the time, I hear a lot of jewelry business owners complaining that their online stores are not a success at all. I used my web design experience and a lot of research in the domain to gather a few hands-on tips for you to use and turn your online jewelry store into a business success.

Photos that sell the product – The most important thing you have to remember when you have an online jewelry store is that your customer will not be able to feel your jewelry or try it on to see what it looks like. Therefore, clear photos that show as much detail as possible are very important because, afterall, the photo sells the product. Multiple photos for each item are very helpful to show your potential customer all the details. If you have a necklace, try to have at least one photo on a stand, so they can see what it will look like around their neck. If your necklace has a pendant, take an up-close photo of that alone, so you can show all the details of the stones used. When taking photos of jewelry it is crucial that you do that in daytime, without flash. This approach will show the true colors of the stones used without unnecessary reflections.

Search-friendly sites – If you have the possibility to add a search function on your site, please do so. People don’t always know the names of the stones they are looking for and a search functionality will give them the possibility to look for pieces that have a certain color for instance. The idea here is to create the easiest way for your clients to find what they want. When somebody looks for a pearl bracelet, it will be much easier to type that in the search box and hit “Go”, than look through your entire bracelets category to find what they want. Having a search function on your website will be very helpful to your customers but it will certainly add a little more work for you. When you add a product to your store you will have to always remember to tag it with terms that other people might be searching for.

Within this article, you will discover common reasons why advertisers are failed in pay per click (PPC) advertising game, particularly Adwords game. With those reasons, it will help you find out how to success in this game in the future. Those reasons are significant elements for you to leverage and learn from other’s mistakes and experiences in order to success and win this Adwords game in the future.

1. Give up too quickly. Many studies reveal that most Adwords advertisers are failure because they give up too quickly. They expect to earn money quickly and easily by setting up a campaign and wait for money rolling into their bank, without any further action, in short term. They are wrong. It is not easy like that!

2. Lack of the strategy planning. It is obviously that planning is a key success factor for all kinds of business. It will help you to minimize redo and undo tasks. Also, it will help you to settle your own direction. Most Adwords advertisers should plan their strategies, budget, and their action in the PPC online advertising game, but they do not.

3. Lack of creativity. The internet marketing and PPC online advertising is an art, not pure science. All Adwords advertisers should come up with their ideas, creative and new strategies for testing their PPC advertising campaigns all the time. Otherwise, they will fail and can not win this game.

4. Lack of systematically testing system. In the internet marketing, particularly in PPC online advertising world, you must test everything in the systematic way, which you can test. In the Adwords advertising, you should test: (1) keywords (2) ad-copy (3) landing page (4) campaign management and organization and (5) other things, of which you can think. Most failed advertisers do not test in the systematic way and some of them do not test anything.

5. Lack of well-understand in the market and people. There is no doubt that the more you understand your market and people, the more opportunities to earn money on the internet you have. You have to put yourself into the customer’s shoes. You have to think like customers. Most Adwords advertisers fail to do this. They are rush to set up their PPC advertising campaigns with their mind and hope that they will generate a lot of money for them without any additional actions. They are wrong!