Big Stick

Broadcasters, marketers and media buyers agree that, because we now live in a video-on-demand world in which consumers control what they watch and when, the broadcast advertising model is broken.  And while the media industry is still sorting through their predicament on television, perhaps the even more troubling news is that, due to the tough economic conditions the world faces going into 2009, all indications are that online ad spending will dip over the next year.  What can media companies and advertisers do in this floundering ad ecosystem?  The short answer: they will have to change the way advertising is bought and sold, measured and delivered.

Traditional television audiences are eroding.  In October, the four biggest broadcast networks reported declines in audiences between the ages of 18 and 49.   Many analysts believe that those eyeballs are moving from television to online.  Advertising Age, in a study on social networking and its impact on television, found that 25% of users of social networking sites like Facebook indicated they were spending less time watching TV because of the time they were spending online.  And more than a third of all 12 – 64 year olds online indicated they used social networking sites regularly.   With audiences being siphoned away from television, and using time-shifting digital video recorder (DVR) technology like TiVo to skip ads while they are watching TV, advertising dollars to be had in the broadcast medium are on the decline.

So media companies should simply follow their audiences online, right?  The picture is not that clear.  The current economic climate is eroding ad spending across the board.  TechCrunch indicates that in the third quarter, Google, Yahoo, Microsoft and AOL collectively eked out only a 0.6% increase in online advertising revenue quarter over quarter.  MediaPost.com reports that, while online ad revenue is up 11% year-to-date, compared to last year’s growth of 26%, growth has all but stalled in 2008.   They predict that 2009 will be the first flat year for online ad spending since 2003.  Others offer an even gloomier outlook.  In a survey of attendees at AdTech New York, private equity firm Halyard Capital found most predicted digital-marketing budgets would be down 10-20% in 2009.

Online sport betting is a game of skill. For that reason online sport betting is big business all over the world. Sport betting is a popular past-time all over the world; in fact it is deeply rooted in the culture of almost all societies. Sport betting is the art of predicting sports results by placing a wager or bet on the outcome of the particular sporting event. Sport betting is competitive not only for the bettors but also for the sports books, so look around for the one that offers the type of bets that you are interested in betting on.

Betting On Sports

Sport betting is the general activity of forcasting sports results by placing a bet on the outcome of a sporting event. Perhaps more so than other forms of gambling, the general acceptance and legality of sports betting differs from nation to nation. Proponents of legalized sports betting usually regard it as a hobby for sports fans that increases their interest in individual sporting events, thus benefiting the teams,leagues and players they place bets on through increased attendances and television audiences. There are professional sports bettors that make a good return on investment by betting on sports. Apart from simple wagers, betting a friend that one’s favourite sports team will win its division, for instance, or buying a football “square” for the Super Bowl, sports betting is usually done through a bookmaker. Bookmaker shops that cater towards professionals usually have higher (or no) upper betting limits and offer lower vigorish, while making some of the money back on fees for withdrawals or minimum bets.

The Sport Of Laundering

Sports are part of our lives just as betting is a part of sports. Sports betting can be lots fun. Sport betting online has become more and more popular through the years. Historically, sport betting has been connected with a number of unsavoury characters, which has a lot to do with its desultory legal treatment throughout the world. Organized crime notoriously has relied upon sports betting for money laundering or funding purposes. However the general perception of sports betting is now one of a common and tolerable pass time in most societies.

Online Sports Wagering