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Academy Sports & Outdoors, The Sports Authority, Inc. and Dick Sporting Goods are amongst the leading Sports Equipment Stores in the USA

The 10 leading sports equipment stores in the USA are discussed here.

Academy Sports & Outdoors

This specialty company is known to be among America’s largest and most popular sporting goods sellers. With more than a hundred chains operated all over the southeastern region of the country, Academy Sports + Outdoors shops furnish the sports aficionados with a heavy collection of gears, clothing, as well as accessories at comparatively inexpensive rates.

The Sports Authority, Inc.

This popular chain offers everything from class sports footwear, apparels and sports accessories, at competitive rates. The company also provides an all-encompassing gamut of sports paraphernalia from aquatic sports equipment, hiking and camping gears, football supplies, cycling stuff to ball games kit. In 1987, Sports Authority, Inc. opened its first shop in Florida. Now, the company runs more than 400 stores scattered in the country.

Dick’s Sporting Goods

Is one of the most advanced sporting goods chain in the United States that presents a sizeable choice of quality sports equipment, sports clothing, and sports accessories. The company sprang from the simple aspiration of a young man Dick Stack to sell fishing gears in the late 1940s. Today, Dick Sporting Goods has more than three hundred shops spread throughout thirty states across the United States.

Sport Chalet

Sport Chalet started out fifty years ago as a shop selling only scuba and ski equipment. At present, it has rocketed to be one of USA’s top sports vendor that provides high-end sporting merchandise such as fitness, bowling, fishing, basketball, airsoft, golf, snowboarding equipments, and a lot more. Sport Chalet also provides copious services such as sports expert advice, repairs and rentals. Stores are located throughout Arizona, Nevada, and Southern California.

Modell’s Sporting Goods

The company is one of the leading provider of an extensive line of sporting equipments such as paintball, soccer, skateboarding, running equipments plus so many more. It also supplies athletic footwear, and costumes. Brand names for football jerseys like The Champion and Schutt DNA football helmets are sold in Modell’s stores. Modell’s Sporting Goods is the oldest family owned specialty business of sporting merchandise in the United States. The company runs almost a hundred shops all over Delaware, Maryland, New Jersey, New York, and Virginia.

Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need? Consumers in the global village are exposed to increasing number of advertisement messages and spending for advertisements is increasing accordingly.

It will not be exaggerated if we conclude that we are ‘soaked in this cultural rain of marketing communications’ through TV, press, cinema, Internet, etc. (Hackley and Kitchen, 1999). But if thirty years ago the marketing communication tools were used mainly as a product-centered tactical means, now the promotional mix, and in particular the advertising is focused on signs and semiotics. Some argue that the marketers’ efforts eventually are “turning the economy into symbol so that it means something to the consumer” (Williamson, cited in Anonymous, Marketing Communications, 2006: 569). One critical consequence is that many of the contemporary advertisements “are selling us ourselves” (ibid.)

The abovementioned process is influenced by the commoditisation of products and blurring of consumer’s own perceptions of the companies’ offering. In order to differentiate and position their products and/or services today’s businesses employ advertising which is sometimes considered not only of bad taste, but also as deliberately intrusive and manipulative. The issue of bad advertising is topical to such extent that organisations like Adbusters have embraced the tactics of subvertising – revealing the real intend behind the modern advertising. The Adbusters magazine editor-in-chief Kalle Lason commented on the corporate image building communication activities of the big companies: “We know that oil companies aren’t really friendly to nature, and tobacco companies don’t really care about ethics” (Arnold, 2001). On the other hand, the “ethics and social responsibility are important determinants of such long-term gains as survival, long-term profitability, and competitiveness of the organization” (Singhapakdi, 1999). Without communications strategy that revolves around ethics and social responsibility the concepts of total quality and customer relationships building become elusive. However, there could be no easy clear-cut ethics formula of marketing communications.

ADVERTISING – PRESCIOUS INFORMATION OR VICIOUS MANIPULATION?